The export of Chinese engineering machinery international high-end product market share increase significantly increased
Engineering machinery industry in China in 2015 by macroeconomic, fixed asset investment, especially real estate investment continued to slow, the international downturn caused demand for commodities, especially oil prices lower, and the influence of industry overcapacity leads to increased competition, 2015 engineering machinery exports fell by 4.7% compared with the same period last year, part of the high technical content of products export and some special engineering machinery exports achieved substantial increase, fully embodies the construction machinery industry in our country is in a "manufacturing power" in the process of the transformation and upgrade to "manufacturing power".
The construction machinery industry giant American caterpillar, according to the fourth quarter of 2015 retail sales fell by 16% in the fourth quarter, the company operating losses of $87 million. Across the market share of 2012 ~ 2014, caterpillar, this three years of market share is 21.8%, 19% and 17.8% respectively, average decline in market share 2% a year; Construction machinery industry in China from 2013 to 2015 average overall exports remain at around $14.5 billion, while the global engineering machinery due to commodities, especially the sharp drop in oil prices lead to global demand in the international engineering machinery market caused nearly three years the overall demand, but the basic stability in engineering machinery exports, fully shows that our country engineering machinery international recognition in promoting, in more international market share.
Engineering machinery in our country overall share in the increase at the same time, we have nearly three years (2012 ~ 2014) engineering machinery of the world's top 50 enterprises to carry out comparative analysis it can be seen that the engineering machinery enterprises in our country the past three years are located in the top 50 enterprises, respectively is: zoomlion, sany heavy industry, xugong group, liugong stake, hill pushed shares, dragon group, intelligent mansion shares and pieces back together again, especially the XCMG, zoomlion, sany heavy industry now are all in the position of the international 5 ~ 10, constitute the first army group of engineering machinery. Liugong, hill pushed, dragon, mansion and sunvo intelligent each have expertise, respectively ranked in some individual products in the industry leading position, constitute the second camp construction machinery enterprises in our country. These companies is China construction machinery industry transformation and upgrading of technology leader, a construction machinery industry in China by "manufacturing power" to "manufacturing power" is the main force of transition.
Engineering machinery in our country from 2013 to 2015 in the total import and export to import of export ratio, respectively is: 21.3%, 20.1%, 17.2%, the our country engineering machinery products, self-control ability increase year by year, spare parts localization rate further ascension, imports continued to decline. In November 2015, jiangsu constant current hydraulic pump industry co., LTD., through its acquisition of Germany Harvey group formed the "constant current - Harvey" strategic cooperation, high-end oil cylinder by constant current industry into the high-end pump, valve industry, the formation of this strategic cooperation makes constant current rapid domestic construction machinery industry oil cylinder, pump and valve system as a whole of suppliers, part of the solution of high-end hydraulic parts, relies on import in China.
Engineering machinery in China from a "manufacturing power" to "manufacturing power" in the process of the transformation and upgrading, the high-end products to export a significant boost, 2015 special shovel of transport machinery exports increased 40.3%, the work high above the vehicle export quantity increasing 65.6%, concrete mixer truck export quantity increase 14.3%; Driver's average export price increased by 42.91%, asphalt mixing equipment average export price increases 53.58%, special excavator price up 125.26%, concrete machinery exports overall price rise by 59.7% on average, the data that industrial transformation and upgrading of our country construction machinery industry developing steadily.
In 2015, nanjing steel and large-scale construction enterprise cooperation with China, go abroad set up a repair factory in East Africa, part of the "state" of "construction of industrial parks abroad, organize trade engineering machinery enterprises abroad to jointly establish a central parts and service center, China construction machinery products abroad service ability. Mechanical league was founded in 2014 roads in different road machinery industry products manufacturing enterprises attempt to exploit market, second-hand engineering machinery association, founded in 2015 by concluded a second-hand intermediary organization, makes our country engineering machinery remanufacturing and obtain further development, hunan alliance of second-hand construction machinery equipment and spare parts trading center was established, for investment and development company and the platform structures engineering machinery manufacturers, suppliers, combination, further extension, improve the upstream and downstream industry chain, filling industry, promote market upgrade, to guide the healthy development of industry clustering,.
Adjust the product structure transformation development mode
In the domestic fixed asset investment growth fell under double pressures and international crude oil market continues to weaken, the domestic and international market in a short period of time will not appear on both sides of blowout growth. Construction machinery industry for many years the construction scale of blowout growth, slowing demand and capacity of ascension is a cruel reality, in front of construction machinery industry operators to digest inventory, exert maximum capacity for industry transformation, on the other hand also meet the requirements of personalized, professional market customers. So far, 2016 industry have yet to see signs of warmer, which requires the industry every practitioner must be solid foundation issues, make good use of industry off-season do a good job with the international giant find difference of vacancy; Cherish the present international market of our country engineering machinery products recognized reputation, suggest that the current job construction machinery industry from the following several aspects:
Decade at the turn of the century is a construction machinery industry by leaps and bounds period of explosive growth, industry witnessed the xugong, liugong and other established engineering machinery enterprises, with the rapid development of hill pushed the bulldozer production capacity can satisfy the demand of the global more than 80%, at the same time, new entrants to industry zoomlion, sany heavy industry, relying on of keen observation and analysis of the industry, with its international thinking strategic thinking, modern organization thought makes the two companies in a decade into the big three, the top ten ranks in the country. Market demand for industry bring joy has also asked industry downturn in market demand to endure the impact of the poor. Now calm thinking should also be construction machinery industry and adjust the time, the early stage of the market demand, every enterprise layout in the whole series of products, both domestic and international market sales of repeated low price competition, low order enterprise value only immediate interests, temporary gain but in harm to the healthy development of the industry as a whole, such a business model to achieve the transformation and upgrading of industry, enterprise also lost from product development, technological innovation ability, product quality cannot be guaranteed, development road can more walk more narrow. Engineering machinery in our country the present situation of excess production capacity and global markets remain low reversed transmission engineering machinery industry enterprises careful analysis their advantages products to adjust the product structure as soon as possible, make good use of the current time, the enterprise should cut off the low price competition model, with international vision to improve product quality and after-sales service ability, change enterprise development mode.
Along with the advancement of national strategy of "area", the development of countries along the zone have established, infrastructure construction industry in overseas market expansion will usher in rapid development period. Engineering machinery enterprises in China as the "area" dividend policy gradually release market, suggested that companies carefully read "neighbourhood" policy, grasp the national supporting measures of the construction of the "area", the climate of countries along the familiar with humanistic characteristics, targeted development suited to the characteristics of the countries along the cost-effective products, actively provide information communication and the construction unit and docking, looking forward to China's construction machinery harvest feast from the world economy.